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The Pet Wants Franchise

What Is a Pet Wants Franchise?

High-quality, nutritional pet food delivered to their doors

Pet Wants are premium pet franchises that offer pet owners an alternative to the made-last-year bagged food that’s been sitting in warehouses or on store shelves for months. Our premium pet food is manufactured from whole ingredients (there are no by-products in Pet Wants foods). The result is a nutrition-rich, delicious food that is better for pets and doesn’t devastate owners’ pocketbooks. Pet Wants is a top-ranked pet food franchise because of the passion and effort put into the business.

According to the American Society for the Prevention of Cruelty to Animals (ASPCA), more than 48% of households in America own a dog. Another 38% of families own cats. That means a lot of people are buying a lot of kibble every day. With more than 183 million dogs and cats in the U.S., and as millennials become pet owners for the first time, the demand for premium pet food products is growing. That makes Pet Wants the kind of potentially lucrative business entrepreneurs long to own.

For pet owners and their furry family members, one thing more than anything else sets Pet Wants apart.

We created our formulas to fill a void in the industry and that makes us unique. Pet Wants makes limited-ingredient formulas once a month in very small batches — which is not common in the pet food industry. We ship directly to our Pet Wants owners. No Pet Wants products are pre-packaged.

The premium kibble is delivered directly to the store in bulk, and when customers come in, they buy only as much as they need. This allows pet owners to ensure they are providing their pets with a fresh, wholesome product. Moreover, this premium product is available only at Pet Wants. We don’t sell any of our Pet Wants products to outside retail operations.

Pet Wants has a scalable franchise model that makes the market accessible

A vibrant storefront brimming with customers is the ideal new business venture. Our model allows franchise business owners to scale and plan their retail storefront in Phase 1 as they get out into the community building lasting relationships and local brand awareness. Our scalable Pet Wants model has two distinct phases built into the franchise model to help every owner reach their goals.

In Phase 1, our Pet Wants mobile delivery program provides entrepreneurs with a solid foundation for business growth, opening up the Pet Wants brand in their market via a home delivery service. As owners build their business, they can plan for their retail storefront, hire employees and secure occupancy licenses. Phase 1 helps the new Pet Wants franchise owner spend time growing their brand, meeting new customers and delivering our popular, in-demand products to an eager clientele.


After Phase 1, owners enter Phase 2 where they establish a strong retail presence while becoming a hub for the pet-loving community. The retail pet franchise model with grooming provides the perfect opportunity to establish a physical location that is easy to staff and operate. In fact, most of our stores operate with fewer than four employees.

When you start mobile in Phase 1 and grow into a retail store, you build a strong foundation for your Pet Wants retail location in your market. The Pet Wants model scales to fit your lifestyle and goals. No other pet franchise concept delivers high-quality, healthy and fresh pet food to pet owners the way we do.

Pet franchises are an affordable, scalable business

Getting started with Pet Wants is an affordable proposition. As your business grows, so can the size of your operation.

Owners start with a mobile franchise, including a fully wrapped vehicle and a portable market table reminiscent of a feed store counter. After working trade shows, getting out to pet-friendly events and setting up shop at local farmers’ markets, they find that their customer base has grown large enough to support a brick-and-mortar location. 

Once local brand awareness is built in your community, your retail storefront is ready to launch. This further builds brand awareness and goodwill in the community. Becoming more established in the local pet-loving world with a retail hub puts you front and center in the minds of pet owners from all walks of life.

Our scalable model allows you to start your Pet Wants business in a way that supports your lifestyle as you grow the size of your operation to reach your goals. If you’re curious about the transition from mobile to retail storefront, you can learn more in the story about how Michele Hobbs founded Pet Wants.