Spending on quality, nutritional pet food is at an all-time high
It’s a great time to own a Pet Wants franchise. The market for whole, nutritious pet foods free of potentially harmful fillers and additives is exploding, and Pet Wants is the only company offering fresh food with convenient home delivery. There is a need for a pet food franchise in many different regions, to help pets get the nutritious food they need.
This year, the market for health-conscious pet foods and treats will top $8 billion — in a total pet food market of $22 billion, according to IBIS World. That means more than a third of all purchases are going to products that consumers deem better for their pets’ health and vitality. There’s good reason, too.
“What makes us unique is that we’ve pulled together things that were missing from the industry,” says Betsy Kuhr, Franchise Business Consultant for Pet Wants. “The idea was to make limited-ingredient formulas, once a month in very small batches — which is not common in the industry at all — that would be shipped in bulk directly to the store and dispensed as it’s sold. Nothing is prepackaged.”
Instead of manufacturing thousands of tons of kibble several times a year like other big pet food brands do, we manufacture small batches of Pet Wants foods every month. Where other brands then ship those thousands of tons of kibble to a packaging facility, where it waits and waits to be packaged, our kibble is shipped directly to the franchise in bulk. Owners can buy as much or as little of the food as they need.
The results are a pet food that is made from all-natural ingredients that are good for your customers’ pets — manufactured, shipped and delivered within 30 days. No other pet food product can promise that. And in the $22 billion pet food industry, that’s a powerful differentiator.
“Even though Pet Wants is a new, emerging company, we have 70 owners in 26 states,” says Rick Billups, President of Pet Wants. “At the same time, as the pet food industry continues to grow, consumers are becoming more educated about ingredients and the benefits of all-natural pet food. We’re currently the only brand that offers fresh food delivered right to the home.”
Pet Wants is the Whole Foods of pet food products
We’re proud of our fresh, healthy pet food made without any corn, wheat or soy fillers. At the same time, our leadership team is committed to staying ahead of the curve.
In fact, not only is founder Michele Hobbs still involved in the day-to-day operations of our brand, but we’ve also expanded our staff to include operational and development teams to help us maintain our lead in the $8.2 billion natural pet food market.
“We’ve added an animal nutritionist to our staff to help formulate new diets and keep us on the cutting edge of the industry,” Rick says. “We’ve also beefed up our operations team with people from the pet industry who are there to help our owners navigate the path of pet retail.”
Even though Pet Wants is a relatively young company, our brand footprint is expanding continuously. And, thanks to our support team’s commitment to staying at the forefront of the pet food industry, we’re poised for an exceptional period of growth.