Recently, an article released by 1851 Franchise highlighted one Pet Wants owner, Jennifer Nicholson, and her journey from her corporate job to owning a franchise.
Laying the Foundation
With a background as a veterinary technician and a passion for fostering dogs, she sought to align her career with her love for animals. Discovering Pet Wants, a franchise specializing in fresh, nutritious pet food, provided the perfect opportunity. The brand's emphasis on quality nutrition and its flexible business models—mobile and brick-and-mortar—resonated with her aspirations. Opting for the mobile model, Jennifer launched her Pet Wants business in Woodbury, Minnesota, in June 2022, laying the groundwork for future expansion.
Building Brand Relationships, Not Sales
Jennifer and her husband immersed themselves in the community, attending numerous local events to build relationships and a loyal customer base. Their dedication paid off when, in May 2024, they transitioned to a brick-and-mortar store. This move not only solidified their presence but also enhanced their credibility among pet owners. Jennifer's approach centers on genuine connections, prioritizing education and empathy over sales. By offering personalized advice and encouraging customers to try samples before committing, she fosters trust and ensures pets receive the best care.
A Bright Future Awaits
Looking ahead, Jennifer envisions further growth, contemplating the addition of grooming services and even a second location. Her journey exemplifies how passion, community engagement, and a people-first mindset can drive business success. Through Pet Wants, Jennifer has transformed her love for animals into a thriving enterprise that not only nourishes pets but also enriches the lives of their owners.
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If you're interested in reading the whole story, click here.
