Pet Wants Two-Phased Launch provides franchisees an opportunity to expand their business offerings while giving back to the community. Community Impact reported on Cora and Charlie Baker; this was a logical step with their franchise in Roanoke.
Who are the Bakers?
"Last year, we got a new puppy and noticed issues with his behavior and health right away," said Charlie Baker. "This led us to explore different options, and we discovered that many of his issues could be traced back to his food."
Determined to find a better solution, the Bakers began their search for high-quality pet nutrition. Eventually, they found Pet Wants, a brand that aligned with their values and commitment to pet health. Inspired by its mission, they became Pet Wants franchise owners, initially selling fresh, high-quality pet food at local farmers' markets and artisan fairs. Now, to better serve their community, they have expanded by opening a brick-and-mortar store.
What is the 2-Phase Launch?
Phase 1: Mobile Delivery & Community Engagement
New franchise owners start with a mobile delivery program, enabling them to build a strong customer base, develop a reputation, and establish their brand. During this phase, franchisees participate in community events, deliver high-quality pet food directly to customers, and begin laying the groundwork for future expansion. This period also allows them to secure a retail location, obtain necessary licenses, and hire employees as they prepare for Phase 2.
Phase 2: Opening a Retail Storefront
Once franchisees have built a loyal following, they transition to opening a retail storefront. Pet Wants retail franchises provide an affordable way for business owners to establish a physical presence without the high overhead costs typically associated with retail businesses. By the time they open their store, franchisees have already cultivated relationships with local pet owners and built a trusted brand.
The Bakers had this to say when it came to the launch of their new brick-and-mortar store "The store will give us a place where pet owners can see firsthand the quality of Pet Wants products, get expert guidance on their pets' nutrition, and purchase Pet Wants food and other items in person," Baker said. "We will also have a section dedicated to local businesses, focusing on stocking Texas-based products and partnering with area pet vendors."
Ready to Start Your Own Pet Wants Franchise?
Many franchisees, like the Bakers, have successfully completed Pet Wants Two-Phase Launch and built thriving businesses. Pet Wants provides franchise owners with premium products, comprehensive training, marketing support, and personalized business coaching to ensure success.
If you’ve ever considered business ownership and have a passion for pets and community engagement, Pet Wants could be the perfect opportunity for you!
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