Growing demand for quality products and all-time high spending on pet food represent unprecedented opportunity for Pet Wants franchisees
Some business opportunities only come around once in a lifetime, and Pet Wants is just such a franchise opportunity. The market for whole, nutritious pet foods free of potentially harmful fillers and additives is exploding, and Pet Wants is the only company offering fresh food with convenient home delivery.
This year, the market for health-conscious pet foods and treats will top $8 billion — in a total pet food market of $22 billion — according to IBISWorld. That means more than a third of all purchases are going to products that consumers deem better for their pets’ health and vitality. And for good reason.
“We’re poised to capitalize on an explosion in the pet food industry,” says Rick Billups, Brand President for Pet Wants. “People take their pets’ nutrition seriously, demanding that they receive food as high-quality as what they themselves eat. What’s more, they are willing to pay more for this quality — something the industry numbers support. Pet Wants is the premier provider in this space, combining the utmost in quality with the convenience of home delivery and customization.”
Pet Wants is a premium pet food franchise that offers pet owners an alternative to the made-last-year bagged food that’s been sitting in warehouses or on store shelves for months. Our premium pet food is manufactured from whole ingredients — there are no byproducts in Pet Wants foods — fresher than off-the-shelf pet food that can sit for months in warehouses. The result is a nutrition-rich, delicious food that is better for pets and doesn’t devastate owners’ pocketbooks. With more than 163 million dogs and cats in the U.S., and as millennials become pet owners for the first time, the demand for premium pet food products is growing. Pet Wants answers this growing demand with two affordable franchise models, our mobile Pet Wants franchise with portable kiosk, and a retail Pet Wants franchise that becomes a hub for pet lovers in your community.
Pet Wants taps into large segment of multi-billion dollar pet food industry
Pet care is a big and booming industry — and it’s growing. In fact, since 1994, the pet products industry has increased a staggering 392%, according to the American Pet Products Association. From 2016 to 2017, the APPA projects that the industry will grow another 4%, topping $69 billion. That’s a thrilling growth trend, and it’s just one of the reasons that now is an exciting time to invest in a Pet Wants franchise.
Just how big is the pet food market specifically? Consider this: in the $70 billion pet products industry, Americans spend over $22 billion a year on pet food and treats alone. Meanwhile, pet lovers nationwide are beginning to hold pet food to the same standards as the food they put on their own tables, and they are looking for fresh, highly nutritious foods. Spending on premium and artisanal pet foods is skyrocketing, and Pet Wants is uniquely positioned to take advantage of this trend, which last year accounted for more than $8 billion in pet food sales. That’s “billion” with a “b,” and it’s more than a third of the entire pet food market in the U.S.
According to the ASPCA, more than 44% of households in America own a dog. Another 35% of families own cats. That means a lot of people are buying a lot of kibble every day. That makes Pet Wants the kind of potentially lucrative business entrepreneurs long to own.
Think about it: what other franchise offers a market this large with such huge potential for growth? Especially when you consider how little competition there is in this space. When it comes to providing fresh, all-natural pet kibble — the fastest-growing segment of the market, according to IBISWorld — no national player has emerged. Until now.
“We’re first to market in the all-natural and fresh pet food space,” Rick says. “No other major brand offers what we do, and you cannot buy a Pet Wants pet food product in your local big-box pet retailer — or anywhere else, for that matter.”
This kind of exclusivity is a win for both pet owners and for franchisees. Pet owners know that what they’re getting is quality, nutritious and customized to their pets’ dietary needs. They also know that they can receive this food in the most convenient manner for them, whether that’s via home delivery or at a Pet Wants retail location. Franchisees, meanwhile, are able to cultivate a highly loyal customer base that provides predictable, recurring revenue. When a business opportunity is so beneficial to all parties involved, the results can be spectacular.
Open a Pet Wants franchise and join the growing all-natural pet food industry
There has never been a better time to open a Pet Wants franchise. If the opportunity to provide all-natural, custom pet food excites you, we would love to discuss franchising opportunities. To learn more, download our free franchise report or visit our research pages.