Who Is Our Competition?
Pet Wants fills an unmet need in the premium pet food market
Pet products are a booming market, and Pet Wants stands out from the competition because no other brand can provide what our cat and dog food franchise offers: premium, natural pet food delivered fresh to the customer’s door. Clocking in at more than $22 billion, the pet franchise industry is huge. So it’s no wonder that the pet products industry is a crowded space. Yet, when it comes to providing fresh, natural pet kibble — the fastest growing segment of the market, according to IBISWorld — no national player has emerged.
Since 1994, the pet franchise industry has increased a staggering 392%, according to the American Pet Products Association (APPA). From 2016 to 2017, the APPA projects that the industry will grow another 4%, reaching $69.36 billion. And that means owning a Pet Wants franchise right now is the kind of potentially lucrative business opportunity you’re looking for. Pet Wants President Scott Hoots explains:
“We’re first to market in the fresh pet food space,” Scott says. “No other major brand offers what we do, and you cannot buy a Pet Wants pet food product in your local big box pet retailer — or anywhere else, for that matter.”
Pet Wants pet foods, snacks and treats are manufactured exclusively for and sold exclusively through our Pet Wants franchise locations. That means the freshest pet food, made from the best possible ingredients, is available only from your local Pet Wants store. Best of all, it can be delivered right to your door.
“Home delivery is really what makes Pet Wants work,” Scott says. “We’re eliminating more than 90% of the supply chain, and almost all of the stops that even the best premium brands make between the kitchen and your pet’s bowl.”
Most pet food brands are formulated for a shelf life measured in years and manufactured in massive amounts that are then shipped in bulk to a packaging facility. Just the time between manufacturing and packaging is usually months. After that, it can sit in a supplier’s warehouse for a year or more before it’s ever sent to the retailer’s distribution center. That spells bad news for food quality, as our founder, Michele Hobbs, explains.
“When you formulate kibble for a shelf life that’s months or years long, you have to pack it full of fillers and stabilizers,” Michele says. “That extra bulk sucks out nutritional value, and the nutrition deteriorates even further while that bag is sitting on the shelf. With Pet Wants, your customers know that that pet food was manufactured — not shipped or delivered, but made — within the last thirty days. That’s why we can avoid all the fillers, all the stabilizers, and focus on wholesome ingredients.”
Be the first to market this powerful cat and dog food franchise in your community
For many people, the choices for fresh pet food free from harmful ingredients are limited to their kitchen or nothing at all. With Pet Wants, pet owners get all the benefits of fresh, nutrient dense food and the convenience of home delivery — without any of the mess, guesswork or hassle.
The number of pets is continuing to climb. So, too, is their owners’ interest in devoting the same nutrition to their pets as they partake of themselves. That means it’s a great time to be a part of Pet Wants.
We’re looking for individuals who are devoted to the cause of growing a premium pet food brand and bringing the knowledge and value of Pet Wants to their communities. Think you may be what we’re looking for? Find out what makes a great Pet Wants owner. Or apply to become the next Pet Wants owner now.