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Millennial Entrepreneurs Find Success in the Pet Industry

Millennial Entrepreneurs Find Success in the Pet Industry

In growing numbers, entrepreneurial millennials are choosing business ownership over a career in corporate America in order to achieve a balance between financial freedom and a career they value. They are combining this entrepreneurial spirit with their love of their pets to make the pet industry a consistently growing market that is showing no signs of slowing down. 

Why are millennials drawn to entrepreneurship?

Why are millennials drawn to business ownership and entrepreneurship more so than other generations? It is believed that the favorable view of entrepreneurship is the result of a combination of factors. On the one hand, the traditional career pathway that includes higher education and climbing the corporate ladder now feels out of reach or far less certain. While at the same time, startup costs are plummeting, entrepreneurial opportunities are more widely available, and casual experimentation with entrepreneurship has never been easier.

There has been a generational shift in how people are approaching their career paths. For many, working for one company until retirement is becoming less popular as more and more people are choosing to become their own boss. In fact, in a recent survey of 3,000 Americans from different generations, the results showed that entrepreneurship is on the rise and millennials are leading the pack.

Is the pet industry a good choice for an entrepreneur? 

It seems that pet owners are more willing and eager than ever to give their pets everything they need to keep them healthy and happy. In 2020, the U.S. pet industry reached a historic high with total sales of $103.6 billion, compared to $48 billion in 2010. That is more than a 100% increase in revenue in just ten years. It seems that millennials are driving much of the spending in the pet care industry, as at least 65% of millennials plan to add a pet to their family over the next five years. 

As the nation’s leading dog food franchise, Pet Wants provides millennials with the opportunity to combine their passion for pets with business ownership. So let’s look at the top reasons why a Pet Wants franchise is a great investment for this next generation of entrepreneurs.

Build Success While Embracing Your Values 

Recognized as a Franchise 500® by Entrepreneur Magazine, Pet Wants provides a business ownership opportunity for those who love pets and want to make a difference in their communities by educating them on healthy pet food. Pet Wants offers two business models, including a mobile franchise and a retail storefront model. Allowing multiple business ownership opportunities that fit into a variety of budgets. 

Achieve a Work-Life Balance

As a Pet Wants franchise owner, you have the ability to manage your own schedule, and with a mobile franchise, you can even create your own hours. Mobile units have lower startup costs and take advantage of various community gathering spots and events, like farmer’s markets and dog shows. Without the set hours of a retail store, this can be a smart option for busy families. It can also provide an additional revenue stream to your brick-and-mortar location.

Connect With Your Community

Our franchise owners participate in farmers’ markets, community events, festivals, and trade shows to educate the community and garner subscriptions. Satisfied pet owners generate word-of-mouth advertising, which drives traffic to your location and food delivery subscriptions. In addition to the opportunity to tap into the growing demand for fresh, custom-made pet food, Pet Wants enables business owners to build a hub for pet owners and their pet-loving friends to connect.

Enjoy Professional Freedom 

As a Pet Wants franchise owner, you can enjoy the best of both worlds: the independence and fulfillment of owning your own business along with the support, knowledge, and tools of a national brand. Pet Wants offers a complete turn-key operation, including initial training on how to operate a successful and profitable business along with ongoing operational and marketing support to help your business grow. And with no requirement for a liquid capital investment upfront, the dream of entrepreneurship is attainable for people of all ages and stages of their lives and careers.  

Pet Wants is one of the fastest-growing pet food franchises in America, with more than 100 locations. Check out our 8 Steps to Owning a Pet Wants Franchise and contact us to learn more about a career that combines the values you cherish with the profits you desire.