Pet Wants, the Cincinnati-based high-quality pet food and supplies franchise, is thrilled to announce the expansion of its key leadership team to fuel its ongoing growth.
Emily Roberts has assumed the role of newly created role of Vice President of Marketing. Roberts is a proven executive with more than 17 years of strategic marketing leadership with expertise with multiple industries including, franchising, retail, media, education, banking, and non-profits.
“We are so pleased to have Emily on board during this time of rapid expansion. She brings exceptional talent to our company in terms of strategic marketing, digital technologies, and community engagement,” said Ed Evans, President of Pet Wants. “I am excited to collaborate with her on behalf of our owners and our consumers to expand our reach and provide the products that every Pet Wants.”
Pet Wants, which is part of the Strategic Franchising family, provides pet owners with premium, fresh pet food, free of animal by-products and non-nutritious fillers.
Emily is known as a champion of business owners with a deep passion for facilitating transformative change. She has expertise with multiple industries including, Retail, Media, Franchises, Education, Business Services, Banking and Non-Profits.
"I am truly honored and excited by this opportunity," said Roberts. "Pet Wants is a unique brand rooted in health and devoted to helping pets live longer, healthier lives through nutrition. I look forward to introducing new processes and platforms to help us make the biggest impact in the most immediate way to advance our owners and facilitate further growth of the Pet Wants brand. There are more than 40 thousand zip codes in the United States. We’ve only touched the surface of what we can do for the pet industry.”
Roberts joins Pet Wants at an exciting time. The brand has enjoyed record setting sales throughout the last two years. Pet Wants also expanded its footprint with 22 new franchises in 2020 and 125 locations so far in 2021 – with an additional 40-50 agreements to be signed by the end of the year.
Experts predict the pet industry in the United States may reach $275 billion by 2030, up from $118 billion in 2019, fueled by a surge in pet ownership and higher spending per pet. Pet food is a key piece of industry. The same research finds 72 percent of pet owners would not alter spending on pet food, regardless of their finances – providing strong evidence the industry is recession resistant.
Pet Wants launched in 2010 with the mission to provide small batch, slow-cooked, fresh, high-quality pet food delivered to customers through mobile home delivery services and/or retail stores. The company is tapping into the growing desire of pet owners to feed their dogs and cats the healthiest food possible.
This is the opposite of mass manufactured food which can sit in warehouses for months before making it onto store shelves. These delays compromise the nutritional value, especially when manufacturers load the food with undisclosed additives, preservatives and chemicals which can lead to health issues in pets. In the spirit of transparency and upholding its commitment to providing health alternatives to mass produced pet food, Pet Wants lists every ingredient on the label – not one being preservatives or unhealthy chemicals.
Pet Wants is actively searching for franchise owners to join the exciting team and to provide access to quality food to more pet parents throughout the country. Franchise owners have the option of operating a mobile or retail location.
For more information on Pet Wants, please click here.
For more information on Strategic Franchising, please click here.