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The Growing Market For Higher Quality Pet Food

Happy Dog

Whole foods have become increasingly more important for consumers for their own use and also for their pets. A whole food franchise offers a nutritious, all-natural alternative for entrepreneurs who are interested in combining their devotion to wellness with a profitable business ownership option.

Convenience used to be one of  the top priorities when looking for food options. Getting a meal quickly and efficiently was the main goal.  But priorities are changing, and a shift toward healthy lifestyle choices is leading to a demand for healthier food for both people and their pets. These food choice and eating habit changes can be attributed to increasing concerns about the environment, greater knowledge about wellness, and an increased understanding of the value of whole foods. 

As more Americans begin to pay closer attention to the quality of the food they eat and are increasingly choosing organic over processed, the franchise community is responding by providing more options for entrepreneurs wanting to tap into this shift toward health consciousness. While typical fast food chains continue to serve up greasy, processed, convenient fare, healthy chains are gaining popularity and competing  with the major players. Eateries like Panera Bread, Noodles & Company, Tropical Smoothie Cafe, and Zoup are in higher demand. 

Customers are now more focused on the quality of their food versus its convenience or price. This is helping the healthier fast food franchises thrive and has even had a positive impact on the growth of the pet industry, specifically premium pet foods.

Whole Food: A Top Choice for Pets

The whole food trend isn’t limited to the human members of a household. People with a passion for pets are turning to all-natural options to improve the health of their four-legged friends.

Pets are increasingly being treated like members of the family, driving the heightened demand for premium, organic pet food. Whole food for pets can help boost their immunity, reduce skin ailments and allergic reactions, minimize digestive disorders, and improve life expectancy. It’s also a great option for helping pets maintain a healthy weight. In fact, 55 percent of millennials are willing to try holistic and natural-branded nutritional pet supplements before resorting to conventional pet medication, and 69 percent are more likely to purchase foods made with only natural ingredients.

This focus on natural and healthy ingredients is part of the reason the pet industry is thriving. In 2020, Americans spent more than $39 billion on pet food and treats, clearly showing that pet owners are prepared to pay for quality when it comes to their furry family members. 

Pet Wants: A Whole Food Pet Franchise

Pet Wants allows franchise owners to combine the value of a whole food franchise with their passion for pets. The premium pet care franchise offers an alternative to mass-produced food. Pet Wants does not offer pre-packaged foods, instead, its delivery services bring just the right amount of fresh food direct to customers’ doors, and the brick-and-mortar retail model features custom-manufactured bins that dispense the fresh, wholesome pet food for customers on demand. 

Most importantly, the food at Pet Wants is manufactured from whole food ingredients with no fillers, unhealthy ingredients, or animal by-products. Pet Wants food is slow cooked to lock in nutrients and is made in small batches to eliminate the need for added preservatives. 

“Pet Wants gives me an opportunity to help families feed their pets high-quality, fresh, nutrition-packed food that can help them live longer, healthier lives,” Brian Nelson, Pet Wants owner said.  

Pet Wants Helps Franchise Owners Succeed

The Pet Wants network of franchise owners shares a common passion for pets and whole nutrition, and an entrepreneurial drive. Whether franchise owners opt for a mobile or retail franchise, their goal is to become a fixture in the local community and an authority on pet health. Pet Wants franchise owners are trained to be able to discuss the benefits of the products they are selling and to be able to make recommendations based on an individual pet’s needs. They are taught to become credible sources of information on pet health and nutrition, making them a valuable resource for their communities. Pet Wants owners are also provided with marketing training and on-going support to help them understand how Pet Wants differentiates itself by interacting with their local communities. While owners do use digital marketing methods to grow their businesses, they also make it a priority to head out into the community to meet pet owners at farmers’ markets, trade shows, festivals, and other events, teaching people first-hand about the brand.  

If you are ready to pursue business ownership in the robust whole foods franchise industry, contact Pet Wants for more information.