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The Franchise Advantage: The Pros of Becoming a Franchise Owner

There are two options to consider when you’re ready to turn your passion for pets into your primary source of income: you can start your own pet-related business or you can take advantage of all the perks of joining a franchise. Investing in a franchise allows you to attain financial freedom  more efficiently by operating a proven business model with ongoing, comprehensive support.  This is the franchise advantage.

Today, FRANdata projects that more than 26,000 new franchised businesses will open in 2021, and franchises will employ some 8.3 million people, adding nearly 800,000 new jobs this year. Franchising attracts many entrepreneurs - especially those venturing into business ownership for the first time - because it offers a strong business framework along with several other important advantages listed below.

Small happy dog playing with pet toy ball at backyard lawn (panoramic crop with copy space)

Pros of Franchising

Many Americans are reevaluating their future in the corporate world and considering starting their own businesses. The number of people quitting their jobs began climbing during the pandemic last year, and the trend – which continues to rise this summer –has been given a name: The Great Resignation. This departure from the traditional 9 to 5 corporate job is   especially prevalent among experienced workers looking to continue the work-life-balance improvements they experienced while working from home.

 Franchising allows you to be your own boss, to have a more flexible schedule, and to potentially earn more money. Here are some of the additional benefits of becoming a franchise owner:

Brand recognition: By far, the greatest advantage of buying into an established franchise is the strength of the brand’s name recognition and its trusted reputation. Launching a business with a trusted brand means franchise owners can spend less on brand awareness marketing and more on  building a customer base. Depending on the brand, much of the customer base may also be built-in.

Marketing Strategy: Marketing can be one of the more intimidating aspects of starting a new business, but franchise owners don’t have to tackle this challenge alone. Instead, they can benefit from the franchisor’s in-house marketing support. Most franchise owners receive a customizable website that’s linked to the corporate page, and franchisors typically provide guidance for social media and search engine optimization (SEO). Since marketing is one of the keys to building a customer base, it’s also one of the top reasons for a new business owner to join a franchise system. 

Training and ongoing operational support: Franchising allows you to be in business for yourself, but not by yourself. Franchisors often provide one-on-one business coaching for new owners and continue to help them as they grow their business.. Most franchisors provide initial training, during which franchise owners learn all aspects of the business and gain hands-on experience at an established franchise location. . Once a new location is fully operating , franchisors continue to offer support through phone and online platforms and regular in-person visits. They also keep franchise owners well-informed regarding new initiatives and products through internal communication. 

Peer network for sharing best practices: Another way franchise ownership lets you be in business for yourself, but not by yourself, is the built-in network of peers. Franchise owners in any given system rely on each other for support, best practices, and camaraderie. New franchise owners can ask questions of more experienced owners, discuss marketing strategy, and brainstorm solutions to common challenges. Technology makes it easier than ever to keep in contact with a nationwide network. This gives franchise owners an extra sense of being part of a team as they start a business.

Research & Development: Franchisors have the resources to provide ongoing research and development to help its owners offer customers new products and services. While owners are busy working on  their businesses, a team of researchers is working on product innovation and service development, keeping business offerings up-to-date and relevant. Franchisors often have a decade or more of experience launching new products and initiatives, which eliminates the extra costs and time associated with trial and error that an independent business owner would incur.

Choosing the Right Franchise

Once you’ve decided the franchise advantage is right for you, the next step is choosing a franchise. It’s essential to take time to determine your income and lifestyle goals as you start on the path to entrepreneurship. You need to understand how much you want to invest and how quickly you need to be profitable.. After you have a better idea of what your goals are, you can conduct due diligence by talking to existing franchise owners, making sure the brand you have chosen will  support your business goals and values.

Woman with her two dogs

Pet Wants Allows You to Pursue Your Passion for Pets

Owning a franchise is a great option for new business owners. If you’re still on the fence about the franchise advantage, these reasons to invest in a Pet Wants franchise may help you decide. 

Pet Wants combines your passion for pets with profits. With pet adoptions and pet supply sales at an all-time high thanks to the pandemic, and increased consumer spending on healthier pet food, , there’s never been a better time to start a business in the $100 billion pet services industry. Moreover, Pet Wants occupies a leadership position in the $36 billion pet food segment within that growing industry.

Pet Wants offers passionate entrepreneurs the opportunity to operate a business that provides high quality pet products to the community and engages customers by becoming their go-to resource for information on those products.

Franchising with Pet Wants is the right choice if you are looking for a scalable business with a low initial investment. The brand offers both mobile units with very low start up costs and also   a traditional brick-and-mortar storefront option. Pet Wants packages territories by zip code and helps prospective owners build a territory of up to 200,000 people. 

Pet Wants also helps franchise owners launch their business by offering a weeklong training program, during which new owners learn about the product lines, management systems, and marketing tactics. More importantly, they get to see first-hand interactions between existing Pet Wants owners and the communities they serve while training at established locations. And finally, the Pet Wants business model allows franchise owners to operate with minimal staff, cutting out some of the hassle of ongoing recruiting and hiring. Each location requires only two or three employees, and mobile units can be owner-operated.

Learn more about the franchise advantage

If you’re ready to start a business you’re passionate about that has great earnings potential in a booming industry, click here to learn more and to fill out an interest form.