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Why Female Franchise Owners are Getting Into the Pet Industry

Women in franchising in the pet industry

Why Aspiring Female Franchise Owners Are Choosing the Pet Industry

Female entrepreneurs are discovering a lucrative future in the popular pet industry as they pursue a path to financial freedom and self-sufficiency.

Female businesswomen are tired of running up against the proverbial glass ceiling and having corporations control their careers and paychecks. To make matters more difficult, current events are disproportionately impacting women as they grapple with balancing full-time jobs with full-time childcare responsibilities. Nearly 2.2 million women left the workforce from February to October last year, according to the National Women’s Law Center. Franchising can help women achieve gender parity by providing female business owners with the work-life balance they crave and the support they need to succeed

The numbers speak for themselves. Nearly 30 percent of all small-business owners and franchise owners are women, up from 27 percent in 2020. And these women are setting themselves up for a financially secure future, earning an average income that’s nearly double the annual income of a 45-year-old female in the corporate world. 

Melissa Mautz - Pet Wants Franchise Owner

Pet Wants offers an affordable option for budding female entrepreneurs. With both mobile and brick-and-mortar options, the provider of all-natural, premium pet food has franchise options to cater to all business budgets.

As the fastest growing pet franchise, Pet Wants provides female franchise owners with the training and ongoing product development they need to succeed in their communities. Here are just a few reasons women are choosing a career in the pet industry with Pet Wants to achieve the American dream.

Sense of Community and Flexibility

Women are picking franchises in the pet industry because they offer flexibility, work-life balance, and a chance to interact with members of the community. A major component of owning a Pet Wants franchise is community education. As the only national provider of pet food freshly delivered to customers, franchise owners achieve success by helping new customers understand the benefits of serving their pets high-quality food.

Pet Wants provides the unique ability to connect with customers on a deeper level. All locations make a perfect place for owners to educate customers on the health benefits of their products, as well as provide industry news and innovations. Franchise owners with a mobile unit frequently become fixtures at local farmers’ markets, community events and animal shelters, working to expand their customer base while serving the community

“It’s hard to have a bad day selling dog food,” said Carrie Hughes owner of Pet Wants in Minneapolis, Minnesota. “People love talking about their pets, and if you ask somebody about their pet, they’ll whip out a picture.”

Carrie Hughes and Time Chapman, Owners of Pet Wants Minneapolis

Change to Profit From Passion

The pet industry is hot right now, sparked by a rise in pet adoptions during the pandemic stay-at-home orders. In 2020, Americans spent more than $39 billion on pet food and treats, and this trend doesn’t look to be slowing anytime soon. Market analysis shows the online pet food industry is expected to increase by an annual rate of almost 7 percent.

For women who love their four-legged companions, this is a great opportunity to turn a passion into profit. 

Pet Wants farmers market booth

Pet Owners Want Upscale Options

Women who take pride in planning nutritious meals for their families each week are also searching for healthier options for their pets. The coronavirus pandemic led many people to reassess their overall health and what they are putting into their bodies. This focus on nutrition is causing more and more pet parents to start reading labels of the food they are feeding their furry family members.

Pet Wants corners the market by providing healthful, nutritious options. Pet food at Pet Wants does not come prepackaged; it’s fresh and affordable. That’s why it’s a prime choice for women who are looking to make a difference in the world through nutrition.

If you are ready to pivot from your corporate career and tackle a new business venture with a proven track record for female entrepreneurs, fill out our form to learn more.